The 29 Best Free SEO Tools for 2025

This Online Reputation Audit Tool is a must-have for any business that depends on reviews. Search for your business in all of the major review sites all at the same time, and then get a comprehensive report detailing your online reputation stats. Want a swift way to see the critical on-page elements for a bunch of web pages, all in one place? The SEO Multi-Page Information tool shows the page title, meta description and meta keywords, H1 and canonical tags for up to six pages. When choosing a new AI SEO tool for your business, ensure you understand if it needs to integrate with any other SaaS products you already use.

AI-Powered Analytics & Reporting

Create keyword clusters and analyze key metrics side by side. Use the Keyword Lists feature to create and save lists of keywords for further research. Add in your own relevance score for each keyword to further customize your list. Use the Rank Check feature to see if you are ranking on the first page for the keywords in your list. The links of highest quality have relevant keywords in the anchor text and come from trustworthy websites.

Best for monitoring your SEO performance and ROI

I can just open my browser and instantly see what’s growing, what’s popular, and what’s decaying. This gives you the perfect opportunity to capitalize on the trend with new content. I can see which BHS Links topics or site sections bring in traffic, helping me plan my next steps and future content strategies.

Best SEO Tools for Popular Website Platforms

ShortPixel offers a website plugin that automatically compresses your images. If a reporter uses your submission, they may credit you with a backlink. Basically, reporters use the platform to request expert commentary for their articles.

• HubSpot’s Marketing Hub includes an SEO marketing software tool that’s perfect for helping you build authority across your website.
• You can export this information to a CSV format and use it to come up with relevant content ideas for your pages, blog posts and other marketing materials.
• AI tools should help work more efficiently – not replace human skills and expertise.

Online business directories like Yelp and Google Business Profiles are like the digital age’s answer to the Yellow Pages. If you want your local business found online, you need updated, correct information on your listings in those directories. LocaliQ’s Free Business Listings Grader lets you instantly verify your business listing on 20+ online directories. As you continue to make changes, you can observe your website’s search performance and get in-depth reports on the impact of your SEO initiatives.

A list of free tools in one place to measure, monitor, and keep track of your websites performance. Access to tools for creating, optimizing, and tracking content performance. Any small business can carve out a significant digital presence, irrespective of budget constraints.

Combining free tools with other SEO strategies and possibly investing in paid tools can provide a more comprehensive approach to enhancing your website’s performance. Keywords Everywhere is an essential SEO analytics tool for finding and evaluating keywords. The Screaming Frog SEO Spider is a leading SEO analytics tool for businesses looking to get an inside look at what’s going on within their site and improve their on-page SEO. The SEO Spider crawls both small and large websites efficiently, gathering key onsite data to help you confidently make SEO decisions.